Weekly Readings and Videos
How to Do a SWOT Analysis Perfectly in 4 Steps. Frue, K. (2020, Sep 20). pestleanalysis.com
The Five Competitive Forces That Shape Strategy. (13:11). Harvard Business Review. (2008, Jun 30). YouTube.com
Porter’s 5 Forces EXPLAINED | B2U | Business To You. (16:38). Business To You. (2019, Mar 10). Youtube.com
Businesses use a variety of resources, tools, and approaches to analyze performance. Two of the most common tools for evaluating the competitive environment are a SWOT analysis and Porterâ€™s Five Forces Model. Businesses apply these analyses against the backdrop of the company’s entire integrated strategy.
- Select one of your favorite companies for which to complete a SWOT or Porter’s Five Forces Model analysis. Use one of the following templates to complete this task:
- Use information from the companyâ€™s website, financial reporting sources, and/or the company’s most recent annual report to gather solid information to complete your analysis.
- Based on the results of your analysis, create three recommendations designed to drive sales over the next year (e.g. – marketing/advertising activities, operational activities, product activities, etc.).
- In 300-400 words, double-spaced, describe your recommendations, and include your completed SWOT analysis template or Porter’s Five Forces Model diagram as an appendix to your paper.