A critical evaluation of a business venturing process that brought about the creation and growth of a successful entrepreneurial venture
An individually written case study of 3,000 words The theme for the case study is: A critical evaluation of a business venturing process that brought about the creation and growth of a successful entrepreneurial venture
Research methods: you are not expected to conduct primary research (i.e., interviews with individual entrepreneurs). You should gather information about the business venturing process and the venture from books, journals, newspapers, business magazines, and the Internet.
You must take into account the following when you build the case study:
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Micro-level dimensions include specific entrepreneurs, their histories, important motivators, and types of “capital.”
Meso-level dimensions: the actions, interactions, and plans taken during various stages of the business venture process
macro-level dimensions: the national and international context, as well as industry and culture.