Analyzing Failure and Success

Weekly Readings and Videos

Problem Identification and Resolution   (2020). Bellevue University.

15 Fundamental KPI Retail Metrics [And How to Measure Them]. (2019, Jun 6).

Costco’s Retail Innovation Craze. Farfan, B. (2019, Dec 12).

The Simplex Process – A Robust Creative Problem-Solving Process. Bruce, J. (2011, Feb 15).

Retail Strategic Performance Management. (4:01). Brett Knowles. (2011, Mar 10).


U.S. businesses have seen many failures due to ineffective performance analysis and problem-solving using key performance indicators. At the same time, many businesses have used performance analysis to adjust their strategies and turn problems into opportunities. By doing so, they have turned their business results around, gained market share, met and exceeded sales plans, and continued to build customer loyalty.


  1. Conduct outside research to gather performance information on two major U.S. companies: one that has struggled or failed in the past ten years and one that has succeeded. You can use the following template to make notes on the companies:
  2. Based on your research and analysis for each company, answer the following questions in 300-400 words, double-spaced:
    1. Compare and contrast the integrated business strategy of the successful company and the struggling/failed company.
    2. Consider the performance indicators that may have been ignored or the cause and effect of these indicators.
    3. Make and defend at least one recommendation that the struggling/failed company could have integrated into its strategy.
    4. Distinguish the things that the successful company is doing that the failed/struggling company is/did not.
    5. What performance indicator(s) was the successful company paying attention to, perhaps more than the struggling/failed company?

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