Applied Managerial Marketing IP3
The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.
“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”
“Thanks for the comments about the branding strategy,” you say. “I tried to be creative with my approach. I’d be glad to show the board the process we are using to develop the new product.”
“Great,” she says. “Why don’t you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot.”
“In the past I’ve done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too,” she adds. “I’ll instant message the information to you after our meeting. The flow might work for you also.”
“Great,” you respond. “I’ll get started on this first thing in the morning.”
When you get back to your office, the instant message from Michelle is on your screen. It reads:
These are the areas we need to cover in the presentation.
Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Test marketing
Commercialization
Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process. (attached)
( 10–15 slide PowerPoint with 200–250 words speaker notes per slide – Identify the variables of the marketing mix and gain skill in combining them. )
Vertical Analysis
- Always include the name of your company in the subject line and the link to the SEC 10-K in your posting.
- Answer all of the questions below and do NOT cut and paste from the 10-K.
- Use your own words to answer.
Discussion Requirements
I. Using vertical analysis (show your calculations), present the following values for this year and last year:
a) gross profit margin
b) net profit margin (use the last “net income” line on the statement)
c) Comment on changes:
- Are sales increasingly profitable?
- How are gross profit and net income changing, as dollar values?
2. Conduct a Vertical Analysis on any two items of the Balance Sheet and comment on your results.
3.Comment on any one of your classmate’ s postings. This will make up 5% of your grade.
4. Cross reference your responses to the question numbers.
Note: Review the sample report on Costco for guidance on how to present the Vertical Analysis information and follow the format shown there. The Report can be found in the Discussion Board, under the thread, “Questions About SEC 10 K Project” or under Week 7 Assignment link for SEC 10 K Report. Also, you can watch the video prepared by Prof Lazarus and me, titled, “Horizontal and Vertical Analysis.”
Horizontal & Vertical Analysis:http://www.youtube.com/watch?v=qYg0FjG5xng
