Assignment:

1. What are some potential dangers or adverse effects of modifying or broadening the service offerings of Banner University of Arizona (Tucson, Arizona) in order to tap into new markets?
2. Does doing so have any advantages?
3. Does an organization’s “dog” (its mission) wag its “tail” (its marketing), or does it do the opposite?
Reading:

As of 2014, Francer, J., Izquierdo, J. Z., Music, T., Narsai, K., Nikidis, C., Simmonds, H., and Woods, P. Worldwide norms and laws for moral pharmaceutical advertising and marketing. 9(1), p. 7 of the journal Philosophy, Ethics, and Humanities in Medicine. The Trident Online Library has this item.
I. P. Geangu, I. Dumitru, and D. Gârdan (2013). Legal and ethical considerations for selling dental healthcare services. Modern Legal Literature and Social Justice, 5(2), 904-918.
(2013) Gitterman, A. Internal probes into the biosciences sector have brought up ethical questions and practical difficulties. Journal of Defense Counsel, 80(4), 372-394
S. Glied, D. Oellerich, and others (2014). Programs for two generations and health. Children’s Future, 24(1).
H. Hancher-Rauch, L. Hicks, M. H. Mayol, & K. Casselman (2013). HELPING YOU SAVE YOUR WELLNESS PROGRAM. 84(6), 29–34, Journal of Physical Education, Recreation, and Dance.
Donnelly, R., Hughes, F., M.Pharm, Jones, D., D.Sc, Laverty, G., and Ryan, C. (2014). Hanna, L., Barry, J., B.Sc. Pharmacy students are taught about ethical issues through debate. Horwitz, J. R., Kelly, B. D., & DiNardo, J. E. (2013). “American Journal of Pharmaceutical Education, 78(3), 57.” Workplace wellness incentives: Cost savings by shifting costs to unhealthy employees. 32(3), 468–76; Health Affairs.
Jaynelle F. Stichler (2013). Ethical factors in the development of healthcare facilities. Journal of Health Environments Research and Design, 6(4), pp. 5–9.
C. A. Womack (2013). Direct-to-consumer medication advertising’s ethical and epistemological problems: Where is patient agency? 16(2), 275–80. Medicine, Health Care, and Philosophy.