The Daimler-Chrysler Merger

Order Description
answer all four questions:
1) What were the main differences between the Mercedes and Chrysler business m?dels bef?re the merger?
2) What were the main differences between the Mercedes and Chrysler production
processes and c?nfiguration of the supply chains, and how did these differences affect the strategic outc?mes of the merger?
3) What were the main differences between labour politics at Mercedes and Chrysler and h?w did they affect pr?cess design in the two companies?
4) Assess the strengths and weaknesses of Fiats take?ver of Chrysler in terms of
operati?n strategy and market strategy.

sources :

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Köhler, H., “Fr?m the Marriage in Heaven to the Divorce on Hearth: The Daimler-Chrysler Trajectory since the Merger” in Freyssenet, M. (ed.) The Second Automobile Rev?lution, Paris (2009), Palgrave the most important

Nigel Slack, Alistair Brandon-Jones, Robert Johnston- Operati?ns Management

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Julia Froud, Colin Haslam, Sukhdev J?hal, Karen Williams
«case after financialisation: a case study in financial under-performance, constraits and consequences»

H?lweg, M., Pil, F. (2004) The Second Century: Rec?nnecting the Consumer and Value Chain through Build-to- ?rder (Chapters 1, 2 and 3).

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