BUSS622 Global Marketing

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Industry Analysis and Competitive Advantage

Prior to beginning work on this discussion, review Chapter 16: Strategic Elements of Competitive Advantage, and table 16-2: D’Cruz’s model, “Dynamic Strategic Interactions in Hypercompetitive Industries.”

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  • Define the term hypercompetition with an example. Identify a firm that competes in a hypercompetitive industry.
  • Explain how the five partners (flagship) model developed by Rugman and D’Cruz differ from Porter’s five forces model?
  • Determine how the firm you selected uses dynamic strategic interactions to compete in each arena listed in the model on 16-2, which are cost and quality, timing and know-how, entry barriers, and deep pockets.
  • What is the connection if any, between national competitive advantage and a company competitive advantage?

Your initial discussion post should be 300 words. Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource.

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