Communication in the Music Industry

Communication in the Music Industry
Essay #2 Marketing Plan    page 1 of 3
The Music Industry is experiencing an unprecedented period of evolution and revolution
largely driven by new and disruptive technologies, along with innovative applications.
Any one contemplating a career in any of the entertainment-related industries must be
prepared to navigate this continually changing landscape with knowledge and strategy.
To examine this landscape from a practical standpoint, we will assume that you are in
charge of marketing and publicizing a band’s music. You will develop a marketing plan
of action that takes advantage of new technologies and applications to achieve the
objective. You must fully explain why you are taking each step, and how the applications
and technologies you recommend will move your plan toward the objective.


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