Consider the environmental factors affecting your organization

It should be a marketing case study about “Amazon” and I will talk about thier product “Paperwhite Kindle”
this is the product page >> http://goo.gl/bRHaej
The papers should contain the following:
1. Provide the name of the organization, its location, and its contact information (include names of key people, website, phone number, and any other contact you might use).
2. Write a paragraph describing the organization. Begin with what business they are in (i.e. what is the core product). You could also include a bit of history and/or culture, as well as the organization’s demographics, such as how large they are, whether they are growing, etc.
3. If the organization has a mission, include it here in quotes and reference where you got it. If not, then write what you think it should be (no quotes).
4. Describe the target customers: who are they, what do they value, and what benefits does the organization provide to them? Also, what costs do the customers incur by doing business with your organization? (Some costs may be non-financial; think about time and effort, for instance.)
5. Identify the closest competitors who are going after the same target market. What is your organization’s competitive advantage over these close competitors? Also, identify other competitors that are not in as close proximity.
6. Consider the environmental factors affecting your organization (see the list in chapter 1; slide 12 “Attached”). Write a short paragraph justifying your choice of two factors having the greatest impact on marketing in your organization.ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!

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STRATEGIC BRAND MANAGEMENT
September 17, 2018 Uncategorized

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Strategic Brand Management
Marketing
• Identify and assess the sources of brand equity outlining the Customer-Based Brand Equity Model for your brand.
• Evaluate how the brand’s elements build brand equity
• Critically examine the brand’s current marketing programmes, talk to potential customers, workmates,etc., about the brand.(Evidence questionnaire?)
• Evaluate the ‘brand knowledge structure’ of a brand.
• Discuss the role of ‘brand knowledge’ in building brand equity,
• Provide recommendations as to how the brand should be managed.ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!

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BUSINESS ETHICS
September 17, 2018 Uncategorized

Business Ethics

Please see the below and attached.
The scenario analysis culminates in the creation of a paper in the form of a
complex memorandum directed to a company executive officer discussing the
ethical issues and your recommendations. The memo will show how you have
developed, sharpened, and applied critical thinking skills in recognizing,
evaluating, and proposing a solution to ethical problems that arise in business
management.
Details
publish a memo to a specified executive officer that identifies, discusses, and
proposes a solution to each of three ethical issues raised in the scenario.
? Your analysis and memo will provide:
? the relevant facts of the case
? the basis of each ethical issue, and how legal concerns, managers’ fiduciary
duties, and effects on corporate stakeholders define or relate to the issue
? solutions to each ethical issue/problem
? a reasoned argument for the best solutions, for both the short- and the
long-term, for the company’s ethical, and any related legal, problems
Support your recommendations with well-reasoned arguments and justifications.
Consider alternatives and explain why your proposed solutions are better.
In your memorandum, use at least three (3) outside substantive, academic
sources. These should be properly attributed with in-text citations in American
Psychological Association (APA) style. I encourage you to paraphrase (not quote
verbatim) from your sources. You are required to properly attribute any ideas
or language taken from your sources.
The final product must
? be six to eight typed pages, double-spaced, in 12-point Times New Roman font,
with margins no wider than one inch
? have no headers or footers except for page numbers
? be prepared in Microsoft Word format only
? contain in-text citations in the body of the paper, only the author’s name
and page number, e.g., (Smith, p. 44)
? not include pictures, graphics, or lists in the body of the paper (If these
are needed to support facts, place them at the end of the paper as an addendum.
Reference them in the body of the paper. They will not count toward paper
length.)
? contain a comprehensive references list of all sources used in the
preparation of the project, including for each entry the author, title, city
and state of publisher, publisher’s name, year, and page number, if applicable,
or the URL of the material referenced
Skills Assessed
In your analysis, you should
? clearly and succinctly state facts relevant to the statement and resolution
of the ethical issues
? distinguish the ethical issues from purely management, marketing, finance,
etc. issues
? distinguish the ethical issues from industry standards and accepted practices
? distinguish legal issues from the ethical issues and explain how these issues
are related
? identify the stage and level of ethical development/concern as defined by
Kohlberg.
? use and integrate the concept of fiduciary duties in analyzing managers’
ethical responsibilities
? identify fiduciary duties arising in factual circumstances
? articulate alternative courses of action, evaluating them in terms of
implicated stakeholder interests and fiduciary duties
? persuasively justify one alternative as the best for the business,
considering both ethics and bottom line
? properly attribute words and ideas from other sources
? write grammatically, clearly, and succinctly; follow technical instructions
Apply ethical theories in context of your evaluations. For example,
teleological or consequentialist theorists would examine who are the
stakeholders, both internal and external to the company, and what are the
positive and negative consequences for each group. Deontologists seek
universality of principles from the facts based on consistency and normative
formulations of whether it should be universalized. Justice theorists ask what
goods are being distributed, how they should be distributed, and what rights
ensue from the type of distribution.
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CONVERTING IDEAS INTO TANGIBLE VALUE
September 17, 2018 Uncategorized

Converting ideas into tangible value
Assignment instructions:
Choose a company that relates to your entrepreneurial style and follow the path the organisation has taken from concept to the marketing and sales of one particular product (or service)
Your assessment will include but will not be limited to:
? Defining the source of innovation (from the seven sources of innovation)
? Graphing inciting incidents that started and took the product through to creation
? Methods used for idea generation and capture
? The thinking behind the business model used
? Marketing concepts used
? How the product or service was sold to the market
? The result
? Your assessment of the project you studied, what you have learnt from this case study and what you would have done differently if you had been involved.ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!

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SANTA FE GRILL RESTAURANT SURVEY1.
September 17, 2018 Uncategorized

Santa Fe Grill Restaurant Survey1. To identify the factors people consider important in making casual dining restaurant choice decisions.
2. To determine the characteristics customers use to describe the Santa Fe Grill and its competitor Jose’s Southwestern Café.
3. To develop a psychographic/demographic profile of the restaurant customers.
4. To determine the patronage and positive word-of-mouth advertising patterns of the restaurant customers.
5. To assess the customer’s willingness to return to the restaurant in the future.
6. To assess the degree to which customers are satisfied with their Mexican restaurant experiences.
Required:
Analyse the data (see attached SPSS file Santa_Fe_Grill_Restaurant.sav) using appropriate statistical techniques. Include comparisons of Santa Fe Grill and Jose’s Southwestern Café. Prepare a report of your findings for the two owners. Your report should i) identify Santa Fe Grill’s competitive advantages; ii) address areas for improvement; and iii) provide recommendations (e.g. new marketing strategies)
Format: Report Style

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AMAZON.COM CASE STUDY
September 17, 2018 Uncategorized

Amazon.com
their competitors?
advantage.
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
Why should we do your case study?
Marketing Excellence Amazon.com
Founded by Jeff Bezos in 1995, Amazon.com started as the “world’s largest bookstore” and, ironically, owned no books. Bezos promised to revolutionize retailing, however, and over the years he has blazed a trail of e-commerce innovations that many executives have studied and companies have followed. Amazon initially set out to create personalized storefronts for each customer by providing more useful information and more choices than found in a neighborhood bookstore. Readers could review books and evaluate them on a one- to five-star rating scale, while fellow browsers could rate the reviews for helpfulness. The company’s personal recommendation service aggregated buying-pattern data to infer who might like which book. Amazon also introduced its revolutionary one-click shopping, which allowed buyers to make purchases effortlessly with a single click. Amazon started to diversify its product line in the late 1990s, first with DVDs and videos and then with consumer electronics, games, toys, software, video games, and gifts. The company continued to expand its product offerings and in 2007 launched Amazon Video On Demand, allowing consumers to rent or purchase films and television shows to watch on their computers or televisions. Later that year, it introduced Amazon MP3, which competed directly with Apple’s iTunes and had participation from all the major music labels. Amazon’s most successful product launch was the Kindle, its branded electronic book reader that delivered hundreds of thousands of books, magazines, blogs, and newspapers in a matter of seconds. As thin as a magazine and light as a paperback, the device has been the company’s best-selling product since 2009. Today, you can find virtually anything you want on Amazon.com. The company has successfully established itself as the biggest online retailer in the world by enabling merchants of all kinds to sell items on the site. In addition to its core business, Amazon also runs an “Associates” program that allows independent sellers and businesses to receive commissions for referring customers to the site in a variety of ways, including direct links and banner ads as well as Amazon Widgets, mini-applications that feature the company’s wide selection of products. Associates can create an Amazon-operated online store easily, with low risk and no additional cost or programming knowledge. Fulfillment by Amazon (FBA) takes care of picking, packing, and shipping the merchant’s products to its customers. One consistent key to Amazon’s success is its willingness to invest in the latest technology to make shopping online faster, easier, and more personally rewarding for its customers and third-party merchants. During peak season in 2012, the company sold approximately 306 items per second, or 26 million items per day. Small wonder that it continually looks for ways to improve delivery. For a $99 annual fee, Amazon Prime provides unlimited free express shipping for millions of items. While free shipping and price cuts are sometimes unpopular with investors, Bezos believes they build customer satisfaction, loyalty, and frequency of purchase orders. In 2013, Amazon.com announced a partnership with the U.S. Postal Service to begin delivering orders on Sundays. Bezos also predicted on 60 Minutes that the company may use drones in the near future to make same-day delivery of lightweight products within short distances of distribution warehouses. (Critics find this unlikely for many reasons, though.) Amazon has also maintained competitive and low prices throughout its product expansion. The company understands how important it is to keep its prices low in order to drive the volume it needs to remain a market leader and expand geographically. Amazon’s practice of selling books at heavily discounted prices, however, has upset some of its channel partners in publishing, as have its attempts to become a publisher in its own right. From the beginning, Bezos has said that even though he started an online bookstore, he eventually wanted to sell everything to everyone through Amazon.com. The company continues to invest significantly in technology, is focused on the long term, and has successfully positioned itself as a technology company with its wide range of Amazon Web Services. This growing collection of infrastructure applications meets the retailing needs of companies of virtually all sizes. Amazon has successfully reinvented itself time and again and created a critical channel for merchants around the world who are able to reach more than 244 million customers worldwide.

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BUSINESS PLAN
September 17, 2018 Uncategorized

Title business plan
Assignment type Business Plan
Discipline Business
Description 1 -What is the basic demographic information about the population of the selected? 2 -What are the top opportunities for your proposed products or services into that state? 3-What is the tax rate for the state? 1. Product Development You should select either a consumer product or service. The type of business should be clearly defined. 2. Opportunity Identification You should collect data to identify and evaluate potential market opportunities for your business. You should use a number of criteria, (i.e. population size, general business environment, and regulations) to support your decision. This part should include indicators of both market potential as well as market threats. 3. Developing a business plan for a business This part consists of developing a strategic business plan for a business of your choice. You need to identify the best types of business entity (sole proprietorships, partnerships, and corporations), your marketing plan (the potential target market and the marketing mix). Your management plan (identify the opportunity, threats and strengths, and weakness of the business. A. 1. Identification of company’s strengths and weaknesses 2. Opportunity identification and analysis 3. Financial resource analysis 4. Potential market trends and demand 5. Marketing plan (target market, product, price, promotion and place) 6. Staffing analysis 7. Impact of economic trends 8. Selection of types of business entity

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September 17, 2018 Uncategorized

Title WK6 China
Assignment type Research Paper
Discipline Business
Description PESTEL Analysis for China (A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.)Example of PESTLE Analysis((http://freepestelanalysis.com/pestle-analysis-of-china/) PESTLE considers or integrates: A. Comparative risk, opportunity and overall business climate of the countries: 1. What are the benefits of the country for your overall strategy? Why would you move in that country: resources, raw materials, lower cost production, labor force, technology, markets, etc.? 2. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market size in 2019? 3. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market growth from 2015 to 2019. 4. As a result of answering the above three questions, how would you prioritize the countries that your group researched in terms of developing a global business strategy? B. Comparative industry market potential and structure of the countries: 1. What are the benefits of the country for your overall strategy? Why would you move in that country: resources, raw materials, lower cost production, labor force, technology, markets, etc.? 2. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market size in 2019? 3. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market growth from 2015 to 2019. 4. As a result of answering the above three questions, how would you prioritize the countries that your group researched in terms of developing a global business strategy? C. Selection, with rationale of the target country: 1. What are the benefits of the country for your overall strategy? Why would you move in that country: resources, raw materials, lower cost production, labor force, technology, markets, etc.? 2. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market size in 2019? 3. How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market growth from 2015 to 2019. 4. As a result of answering the above three questions, how would you prioritize the countries that your group researched in terms of developing a global business strategy?

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