CSR Initiative Plan


The assignment is worth 100 points or 20% of your final grade so DO NOT leave this for the last week, get started on it now.

Here is a copy of the  CSR Initiative Plan Template 2023.docx

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For your Case Study, you selected a global hospitality or tourism company and reported on that company as it exists today and discussed the sort of CSR activities they are doing so far.  For the CSR Initiative Plan, I want you to take a different approach; we are going to assume that you have been hired by that company and are expected to present to the boss your idea for a new initiative to be included in the next year’s overall CSR plan.

Case Study = what the company is and has done up to present day.  You were reporting on the company as an outsider.

CSR Initiative = an activity or campaign that you believe the company should include in next year’s CSR plan based on what you know about the company’s mission, its past & current CSR strategy and what you’ve learned in this course.  You are to write this as an insider and one that is expected to actively support the CSR effort within the company.

You will see that you are going to be using some of your Case Study material as a foundation (such as your chosen company’s mission, vision, goals, CSR strategies and CSR initiatives).  Just shift the point of view to being internal, 1st person, vs. external 3rd person.  Remember too that you don’t need to put a lot of things in that your boss would already know.

Once again:  Do not write this from scratch in a blank Word document; you must use the template as your guide and keep the same section headings.  Do not change the formatting to different fonts or spacing.  You will submit this in Word so if you use a Mac you will need to save it as Word.docx before submitting or I won’t be able to read it.

Please let us know if you have questions!

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