Customer Loyalty

Help me study for my Marketing class. I’m stuck and don’t understand.

When we consider branding it is a marketer’s intention to attain interest, build desire to obtain an action. The action over time hopefully builds into a relationship. Loyalty is when your customers keep coming back. A customer may fill out a satisfaction survey that is based on possibly a few purchases. I would like to add to this discussion that consumer advocacy is when a customer is readily prepared and willing to recommend your brand and services to someone you do not know.

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When measuring customer loyalty are you measuring how the customers are hanging with you through good times and bad? answer this question with less than 200 words.

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