Define entrepreneurship, innovation and creativity terminology used within the context of the assignment.

Critically discuss the following statement:
‘Innovation and creativity are critical in overcoming the challenges of entrepreneurial work’.
Some suggestions to strengthen the quality of your assignment:
Define entrepreneurship, innovation and creativity terminology used within the context of the assignment.
Reflect on the theoretical linkages between these concepts.
Critically discuss a maximum of three ways in which innovation and creativity are critical in overcoming the challenges of entrepreneurial work’. The various aspects of entrepreneurial work are evident in the components of a business model and business plan. Draw on some of these aspects to reflect upon where creativity and innovation are particularly evident and how. For example, creativity is particularly evident in opportunity identification, whereas innovation (of the service/product) can be significantly enhanced by using a process of co-creation in developing the value proposition for a service/product and in developing the marketing strategy for the product/service.
Support your arguments throughout the assignment with examples and evidence from the literature.

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