Define Porter’s three generic strategies, the three Directional or Grand strategies, and the BCG Growth-Share Matrix.

Environmental Scanning and Strategy Formulation

Apply a SWOT analysis and Porter’s 5 Competitive Forces to analyze the internal and external environment of a business.
Define Porter’s three generic strategies, the three Directional or Grand strategies, and the BCG Growth-Share Matrix.
Identify various functional strategies that can be used to achieve organizational goals and objectives.

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