Assessment Title mg YouTube G Gmail
Individual Written Task
Analysis of a case study on social marketing.
Maximum length: 1600 words
This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.
You are to critically examine and compare the RSPCA Adopt a pet campaign reviewed at https:/Mfww.rspca.org.au/adopt-pet
the ‘NWF Adopt an animal reviewed at https://donate.wwforg.au/campaigns/donate/
Your task is to critically analyse both websites for information about the 4Ps of marketing.
Product— define the term and explain what the core benefit, the expected product and augmented product are fora customer;
Price — define the term and determine the initial cost and what is the ongoing cost for a customer;
Place/distribution — define the term and describe where can you obtain the product and how easy would it be for you as a customer to make a purchase:
Promotion — define the term and explain what messages are being sent to potential customers and what types of messages are these:
Based on the information and analysis you have completed, justify who is the target market for each campaign and explain if you fit within that target market.
This assessment will be a good step towards helping you for Assessment 3 where you will use the 4Ps to come up with your own cause-related or social marketing campaign.
Assessment Due Date Week 5 Friday (16-Dec-2016) 02:00 PM REST
Return Date to Students Week 7 Friday (05-Jan-2017)
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