Role of the Marketing Function
What is the role of the marketing function in business? In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates posts.
Week 1 DQ2
Products and Services
It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.
Week 1 Assignment:
Learning Reflection Journal
BUS 330 Week 1 Quiz (10 Q & A)
Week 2 DQ1
Product Life Cycle
By having an understanding of the product life cycle, business people can make savvy marketing choices. What is a popular item today that youve seen go through the product life cycle? Explain the characteristics for each phase of the products life cycle. How can each phase of the life cycle impact the products brand? You must use the text and at least one additional scholarly source.
Week 2 DQ2
Product Usage Categories
Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers kit”? Explain the reason for your choice.Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this?Which items might substitute for another item? Why did you choose that substitute and how might it affect demand?
Week 2 Assignments:
Learning Reflection; the Four Ps (450 Words)
BUS 330 Week 2 Quiz (10 Q & A)
Week 3 DQ 1
Customer Relationship Management
Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what youve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.
Week 3 DQ2
Demographics and Trends
Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market,” and “The Consumer Kaleidoscope.” Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source
Week 3 Assignments
Youth-Oriented Consumer Economies (600 Words)
BUS 330 Week 3 Quiz (10 Q & A)
Week 4 DQ1
Functions of Marketing Management
Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.
Week 4 DQ2
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.
Week 4 Assignments
BUS 330 Week 4 Quiz (10 Q & A)
Week 5 DQ1
Corporate Social Responsibility
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your departments responsibility related to these issues. You must use the text and at least one additional scholarly source
Week 5 DQ2
Marketing Ethics and Children
Describe ethical considerations with regard to marketing to children. When the marketers pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly source.
Week 5 Assignments:
Principles of Marketing Final Paper (1700+ Words)
BUS 330 Week 5 Quiz (10 Q & A)