Describe how you would go about creating and maintaining a social media culture in an organization.

*Clearly lable part one and part two on this order.
PART 1 – Social Media Influence
Explain how would you identify the social media influencers in your organization, and how would you create a community of these influencers to implement, monitor, and measure the social media strategy of your organization.
Write a 300-word response to the question.
Ensure you use proper grammar and APA formatting when using citations and references.
The response needs to include at least TWO academic resources to support your answer.
The books count toward one of the two academic requirements.
PART 2 – Social Media Culture
Describe how you would go about creating and maintaining a social media culture in an organization. What are the benefits and risks of having such a culture?
Write a 300-word response to the question.
Ensure you use proper grammar and APA formatting when using citations and references.
The response needs to include at least TWO academic resources to support your answer.
The books count toward one of the two academic requirements
Required Text
Flynn, Nancy. (2012). The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization’s Social Media Presence, Posts, and Potential.
• Chapter 8, Seven Step Action Plan for Successful Social Media Policy and Compliance Management
Solis, Brian. (2011). Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
• Chapter 20, The Human Network
• Chapter 21, The Social Marketing Compass
Recommended References
Five types of social media influencers – https://socialmediatoday.com/node/448280
How to: Target social media influencers to boost traffic and sales – https://mashable.com/2010/04/15/social-media-influencers/
Influencer Explained in Just Two Minutes – https://www.youtube.com/watch?v=4v0r6qM1FpU
Influencers – How Trends & Creativity Become Contagious – https://www.influencersfilm.com/#/Home
Reitz, A. (2012). Social media’s function in organizations: A functional analysis approach. Global Media Journal, 5(2), 41. Retrieved from the University of the Rockies library
RSA – What Motivates Us – Daniel Pink – https://www.youtube.com/watch?v=Y64ms-htffE
RSA- Behavior Change – Behavioral Dynamics – https://www.youtube.com/watch?v=RwZ4-GTSNUI
Social Marketing Compass – https://jess3.com/social-marketing-compass/
Social media influencers versus brand advocates infographic – https://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
Social Media Influencers versus Brand Advocates Infographic – https://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
Social media is reinventing how business is done – https://usatoday30.usatoday.com/money/economy/story/2012-05-14/social-media-economy-companies/55029088/1
The social economy: Unlocking value and productivity through social technologies – https://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
The State of the Influencer Theory – https://jess3.com/the-state-of-influencer-theory/
Vuori, V., & Okkonen, J. (2012). Knowledge sharing motivational factors of using an intra-organizational social media platform. Journal of Knowledge Management, 16(4), 592-603. doi: https://dx.doi.org/10.1108/13673271211246167
Online book – https://online.vitalsource.com/#/books/9780745699103/cfi/0!/4/[email protected]:0.00
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