Describe the following marketing strategies used by the company

Describe the marketing background of the company
• key information about the industry
• What type of a company
• Their business
• Sustainable practices- environment, society, resources use, etc (10%)
• Sustainable practices- Discuss at least 5 things that company does to contribute to sustainability
• Analyse the main products, services, suppliers and customers of the company (10%)
– What is their product
– Product portfolio
– Services they supply
– Who are their suppliers
– Who are their customers
Describe the following marketing strategies used by the company
• pricing (10%)
• What’s their pricing strategy
• promotion (10%)
• What type of promotions do they use- Think about
Promotion MIX- Not just Advertising •distribution (10%)
• How do they distribute their product/ selling points/ logistics
Compare the marketing mix to its competitors (10%)
• What is their competition?

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