Describe the type of corporate culture of the firm.

Explicitly state and identify in a figure whether the firm builds its strategy based upon its home country diamond, or whether it uses a double diamond/generalised double diamond approach.
• Explicitly state and identify in a figure whether the firm builds its strategy based upon its home country diamond, or whether it uses a double diamond/generalised double diamond approach.
• Analyse all components of the theoretical framework which you use.
• Support your answers with relevant data, facts and/or examples directly related to the assigned firm.
Question 5: Make plausible arguments about foreign direct investment (FDI) motives of the firm. Support your answer with specific examples.
• Apply correct theoretical concepts.
• Make plausible arguments about FDI motives of the firm.
• When you discuss any FDI motive(s), you need to support your answer with specific examples.
• A firm can have a combination of different FDI motives.
Question 6: Apply appropriate theoretical concept(s) to analyse the type of corporate culture of the firm. Explain whether or not this corporate culture contributes to the FSAs discussed above in question 3.
• Describe the type of corporate culture of the firm.
• Explain whether or not this corporate culture contributes to the FSAs discussed above in question 3.
• Provide specific supporting examples where necessary.
Appendix 2: Harvard Reference format
You should cite publications in the text: (Adams, 2006) using the first named author’s name or (Adams and Brown, 2006) citing both names of two, and (Adams et al., 2006), when there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied:
For books:
Surname, Initials (year), Title of Book, Publisher, Place of publication.
e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.
For book chapters:
Surname, Initials (year), “Chapter title”, Editor’s Surname, Initials, Title of Book, Publisher, Place of publication, pages.
e.g. Calabrese, F.A. (2005), “The early pathways: theory to practice – a continuum”, in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20.
For journals
Surname, Initials (year), “Title of article”, Journal Name, volume, number, pages.
e.g. Capizzi, M.T. and Ferguson, R. (2005), “Loyalty trends for the twenty-first century”, Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.
For published conference proceedings
Surname, Initials (year of publication), “Title of paper”, in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers.
e.g. Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), “Connecting destinations with an ontology-based e-tourism planner”, in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.
For unpublished conference proceedings
Surname, Initials (year), “Title of paper”, paper presented at Name of Conference, date of conference, place of conference, available at: URL if freely available on the internet (accessed date).
e.g. Aumueller, D. (2005), “Semantic authoring and retrieval within a wiki”, paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: http://dbs.uni-leipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007).
For working papers
Surname, Initials (year), “Title of article”, working paper [number if available], Institution or organization, Place of organization, date.
e.g. Moizer, P. (2003), “How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments”, working paper, LeedsUniversityBusinessSchool, University of Leeds, Leeds, 28 March.
For encyclopedia entries (with no author or editor)
Title of Encyclopedia (year) “Title of entry”, volume, edition, Title of Encyclopedia, Publisher, Place of publication, pages.
e.g. Encyclopaedia Britannica (1926) “Psychology of culture contact”, Vol. 1, 13th ed., Encyclopaedia Britannica, London and New York, NY, pp. 765-71.
For newspaper articles (authored)
Surname, Initials (year), “Article title”, Newspaper, date, pages.
e.g. Smith, A. (2008), “Money for old rope”, Daily News, 21 January, pp. 1, 3-4.
For newspaper articles (non-authored)
Newspaper (year), “Article title”, date, pages.
e.g. Daily News (2008), “Small change”, 2 February, p. 7.
For electronic sources
If available online, the full URL should be supplied at the end of the reference, as well as a date that the resource was accessed.
e.g. Castle, B. (2005), “Introduction to web services for remote portlets”, available at: http://www-128.ibm.com/developerworks/library/ws-wsrp/ (accessed 12 November 2007).
Standalone URLs, i.e. without an author or date, should be included either within parentheses within the main text, or preferably set as a note (Roman numeral within square brackets within text followed by the full URL address at the end of the text.
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