Describe traditional technologies used to support communication and collaboration.

This chapter focuses on the social media, and how social media can enhance organizational communication and collaboration. Social media introduces unprecedented ways to connect to friends, share knowledge with your colleagues, or collaborate with a team globally. With social media providing a new set of capabilities for individuals and businesses, an understanding of how they can be applied is presented. This includes the future Web 3.0 and potential new applications. Being able to understand and apply these emerging capabilities and strategies that are associated with social media is a highly prized skill.
We must think critically about the value of these tools to corporations all over the globe. Being able to understand and apply these emerging capabilities and strategies that are associated with Web 2.0 is a highly marketable skill and is invaluable to the CRM strategy of the organization.
I often hear from students that they do not use social media and do not want to have a Twitter or other SM account because they are not interested in telling the world what they ate for dinner or went on vacation. I hope that after this lesson you will understand the value of social media to the corporate world and even to you as an individual. It is about how you use it to promote your brand. You will compete with others for jobs…what makes you stand out above those others? Think about the value of these tools to you as well.
Whether we like it or not, Social Media is a significant component of Ebusiness and Ecommerce. It must be embraced by the organization and the individual.
Learning Outcomes/Goals:
1. Explain organizations’ needs for communication and collaboration.
2. Explain social media and Enterprise 2.0.
3. Describe traditional technologies used to support communication and collaboration.
4. Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
5. Describe how companies can manage their Enterprise 2.0 strategy and deal with potential pitfalls associated with social media.

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