Develop the differentiation strategy in relation to the closest competitor. Establish whether the companys intention is to be a leader or follower within the industry. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

Develop the differentiation strategy in relation to the closest competitor

You will outline the company’s marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring techniques, and integrated marketing communication strategy in Assignment 3 to wrap up your marketing plan.

You are free to construct and/or make whatever assumptions are required to complete this assignment.

In a six- to seven-page paper, you should:

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Create a strategy for the company’s distribution, price, and branding.
Determine whether the main rivals of the company are inter- or intra-competitors. Determine the main advantages and disadvantages of the rivals.
Create a differentiation plan based on the competition’s proximity.
Determine whether the company wants to lead the industry or trail behind it.
Name two (2) social media platforms and/or media tools you’d employ to create your plan. Justify the use of each tool you choose.
Offer the integrated marketing communications that will benefit your marketing strategy the most. Connect each marketing message to the advertising plan for your business.
Utilize at least five (5) academic sources to analyze the sustainability and monitoring of successful marketing strategies, then decide whether they apply to your fictitious organization. These sources ought to be industry-specific and relevant to the goods or services you have selected. Note: Websites like Wikipedia and others are not acceptable sources for academic work.

These formatting criteria must be adhered to in your assignment:

be typed with one-inch margins on all sides, Times New Roman font in size 12, double spacing, and APA style citations and references. If there are any more instructions, ask your lecturer.
Include a cover page with the assignment’s title, your name, the name of your professor, the name of the course, and the date. The required assignment page length does not include the cover page or the reference page.

The specific learning objectives for the course linked to this assignment are:

Create plans for evaluating performance and achieving marketing objectives.
Create product distribution methods and pricing strategies.
Consider the relationship between integrated marketing communications and advertising strategy.
Analyze the marketing research instruments used in the process.
To do research on issues in marketing management, use technology and information resources.
Use good writing mechanics to communicate about marketing management in a clear and succinct manner.

The following rubric, which can be found here, will be used to grade this assignment. It will consider the quality of the answers, the paper’s arrangement and logic, as well as language and writing abilities.



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