The purpose of this week’s discussion is to actively discuss with your classmates the topic of Key Marketing Strategies. Review the YouTube video, What is Strategy?, and answer the following four questions with a complete and through analysis of your business:
- Where do we compete?
- What unique value do we bring?
- What resources/capabilities do we utilize?
- How do we sustain unique value?
- Determine the strategies you plan to use to monetize your online store and explain why you have chosen those strategies. What are the benefits of each strategy you plan to use?
- Distinguish between two pricing strategies you are thinking about using.
- Analyze how database integration can increase your monetization.