Project instructions: 1. From the scenario week 7, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget. 2. Use the Internet to review an advertisement that you believe is effective for a product or service of your choosing, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement. 3. Read the case study SalinaBear: Monetizing a YouTube Profile and assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response. 4. From the scenario week 8, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response
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