Do openness people prefer to explore, and look for information?

Write a dissertation about How Personality traits influence consumer online advertising preference
focus on SEM (Google advertising ) and Social media advertising (facebook ads)
The plan is to expand the study around the following topics.
1- Explore Search Engine Marketing ( e.g Google Search ads) – what is that? how does it work, which user psychology trais can match with this kind of adverting –
2- Explore Social media Advertising (Facebook ads) – what is that? how does it work, which user psychology trais can match with this kind of adverting
3 – Internet use motivations – why people use internet in general – how SEM (google ads) are related to it?
4 – why people use social media networks? How does it associate with personality and advertising?
5- Internet use behaviour towards purchase intentions.. When people are looking to buy something, how they behave? Is there any connection with personality? Do openness people prefer to explore, and look for information? They search on google for it? Or they become aware of the necessity of a product by social influence They are are influenced by other people in social media website?

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