Draft paper about AMAZON GO
Draft an IMC plan for your product/service using selected elements from the attached IMC plan template. Do not spend any time on personas. Pay attention to the areas required in the attached rubric and for your Final Project as listed below.
| Draft IMC Plan using selected elements from the IMC Plan Template |
| Situation Analysis and Summary |
| Vision, Mission and/or SWOT Analysis |
| Product or Service Recommendation for your Company |
| Detailed Target Market Description (demographics of target audience) |
| Communications Objectives |
| Proposed Media Plan and Budget |
| Media Plan Calendar |
| Draft ad copy with headline, body copy and visuals for layout |
| Draft press release and media “pitch” — what’s the hook |
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