Family Purchase Decisions – Buyer And Consumer Behavior
Using the topic Resources, discuss the factors that drive family purchase decisions. Explain why this information is important to marketers and discuss how they use it when marketing products. Illustrate your ideas with specific reasons, facts, and examples. In replies to peers, indicate whether you agree or disagree with their assessment and justify your response using the topic Resources.
Foreign Markets
Once a strategic focus is decided, the selection of the means of transferring a company’s competitive advantage becomes an essential choice – does a multinational company use licensing, exports, wholly-owned subsidiaries, joint venture, direct investment, partnership, or alliance to enter new markets? Or, could it be a mix of all these?
compare and contrast when it would be advantageous, and disadvantageous, to enter a foreign market under the methods listed above (licenses, exports, etc.). Be sure to:
- Define and explain each method.
- Detail when it would be advantageous, and disadvantageous, to utilize each of the methods.
- Offer an example of a multinational company who utilizes each method and explain if you believe it is the most or least appropriate method to utilize for that company given their product or service.
Transforming Thinking
Global strategy making involves a major shift in focus from analytic, reactive and past-focused thinking to creative, proactive and future-oriented thinking. Identify a current global strategy that is reactive and past-focused and then reconstruct that strategy to one that is creative, proactive and future-oriented. Your post should illustrate how an organization can transform its thinking from reactive and past-focused to one that is proactive and future-oriented.
