It was stated in the chapter that for advertising to be effective, it must take the consumer’s view. In fact, the following quotation was presented in the chapter:

Consumers don’t want to be bombarded with ads—they want to be inspired by ideas that will change their lives. Ads create transactions. Ideas create transformations. Ads reflect our culture, ideas imagine our future.

Explain your understanding of this quote. Give an example of an ad that you feel meets this description.

Write about 300 words. Thank you.


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