Entrepreneurship Academic Essay


Students should present this idea/venture in a 3000 word report containing:

1) A Title Page (consider the design ? it needs to look attractive and professional)

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2) Table of Contents

3) Background (to the idea)

4) Mission

5) Product (Service) offering

6) Market analysis

a) Industry analysis

b) Competition

7) Primary Target market

8) Marketing

a) Product (probably similar to section 3 above ? additional detail where necessary)

b) Pricing

c) Distribution

d) Promotion

9) Critical risks

10) Financial analysis

11) Reference list identifying all sources used ? these should also be found in the body of the report where used and referenced using Harvard (Anglia version) referencing.

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