Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

 Examine the relevant consumer behavior for your target market

The objective, introduction, and branding of the same organization from Assignment 1 will be the emphasis of Assignment 2.

You may invent and/or make all essential assumptions for finishing this assignment, please note.

In a four to five page (4-5) paper, address the following topics:

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Create a branding strategy for your product that includes at least one (1) brand extension in addition to the brand name, logo, and slogan.

Create a marketing strategy for your product, and choose an acceptable schedule for putting it into action. Give a justification for your response.

A positioning statement should be written. Include a perceptual map that illustrates where your business is in relation to its rivals. Make a statement that represents your position based on this map. An illustration would be, “Our product is the fastest in its class for half the price.” Note: For examples of perceptual maps, refer to pages 54–55 of the textbook. To design your perceptual map, you can use Microsoft Word, PowerPoint, or any program with such functionality.

Analyze the appropriate consumer behavior for the market you are targeting. Give the key justifications for why the chosen brand’s name, logo, slogan, brand extension, positioning statement, and marketing plan are appropriate for the chosen target market.

Create the goal statement and corporate introduction for your business.

For quantitative marketing research to assess the viability of your product or service, use at least four (4) academic sources. These sources ought to be industry-specific and relevant to the goods or services you have selected. Note that Wikipedia and other websites are not acceptable sources for academic research.

These formatting criteria must be adhered to in your assignment:


be typed with one-inch margins on all sides, Times New Roman font in size 12, double spacing, and APA style citations and references. If there are any more instructions, ask your lecturer.

Include a cover page with the assignment’s title, your name, the name of your professor, the name of the course, and the date. The required assignment page length does not include the cover page or the reference page.

The specific learning objectives for the course linked to this assignment are:

Analyze the marketing framework, taking into account the 4Ps, STP, and 5Cs concepts.

Examine customer behavior and product attributes using marketing science, and develop competitive tactics that are flexible.

Analyze the segmentation methods and assumptions used in the market.

Analyze target market segments and how items are positioned within them.

Examine customer behavior and product attributes using marketing science, and develop competitive tactics that are flexible.

Create branding plans for both new and existing products.

To do research on issues in marketing management, use technology and information resources.

Use good writing mechanics to communicate about marketing management in a clear and succinct manner.

The following rubric, which can be found here, will be used to grade this assignment. It will consider the quality of the answers, the paper’s arrangement and logic, as well as language and writing abilities.



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