Explain how advertising can be used to generate buzz.

Please answer each question in APA format with 3 to 4 paragraphs minimum.1.A companys marketing strategy can be customer-oriented (i.e. strategy designed by examining primarily customer needs) or competitor-oriented (i.e. strategy based on competitors actions). In reality companies do both. For the following scenarios identify which strategies to emphasize and why.2.Buzz can be created in a variety of ways for example advertising. Explain how advertising can be used to generate buzz. What are some of the dangers of this method?3.Gobi Inc. has sales of $40000000. The contribution margin is 40% and the fixed costs are $3000000. The variable cost per unit is $12. The company is considering two different strategies for increasing their profits:Which of the two strategies will generate the highest overall profits?Show allcalculations!

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