Explain how marketing strategies influence marketing decisions.

Liberty Tax Service – Taxes provides tax service to both consumers and businesses.AssumptionsYour plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.In this scenario, you will be responsible for the following:Explain how marketing strategies influence marketing decisions. In addition you will be conducting the following tasks:Have fun!See Rubric below for Assignment detaiQuestion 1.1.A market structure analysis is used to better
understand the: (Points : 2)competition.customers.employees.social environment.Question 2.2.A typical marketing planning horizon is:
(Points : 2)one month.six months.one year.five years.Question 3.3.According to the needs hierarchy theory, basic
human needs such as food, sleep, and water are examples of ________ needs.
(Points : 2)physiologicalsafetyegosocialQuestion 4.4.The value proposition offered by the
competitors and the marketing mix used by them will most likely fall under
which of the following parts of the competitor analysis? (Points : 2)determination of the competitors’ major objectivesassessment of the competitors’ current marketing strategiesassessment of the competitors’ strengths and weaknessesinternal analysis of your firm’s strengths and weaknesses
relative to the competitorsQuestion 5.5.Which of the following refers to one particular
product segment of a particular industry? (Points : 2)a product brand.a product variant.a product type.a product class.Question 6.6.When marketing managers select a market segment
to pursue, it is called: (Points : 2)segmenting the market.selecting the target market.selecting the right product.selective distribution.Question 7.7.Which of the following types of competition can
be defined as products or services that the customer views as fulfilling the
same need? (Points : 2)product form competitionproduct category competitiongeneric competitionbudget competitionQuestion 8.8.According to the needs hierarchy theory,
friendship, affection, acceptance by reference groups are examples of ________
needs. (Points : 2)physiologicalsocialegoself-actualizationQuestion 9.9.Which of the following types of competition is
based on products that have similar features and provide the same basic
function? (Points : 2)product class or product categoryproduct formgenericbudgetQuestion 10.10.Conni is a marketing manager for a paper
manufacturer. Many customers are identified as a straight rebuy. Which of the
following is an example of a straight rebuy? (Points : 2)frequently purchased routine purchases such as printer tonerupgrading the local intranet with new technologiespurchasing the first local intranet for a small businessroutine purchases that have changed in some way such as air
travelQuestion 11.11.Tim is the marketing manager of a toy
company. He is segmenting the market via psychographics. Which of the following
is an example of a psychographic variable? (Points : 2)religionlifestylesocial classdensityQuestion 12.12.Which of the following best describes
upgrading the existing copier to take advantage of new technology? (Points : 2)straight rebuy situationmodified rebuy situationnew-task situationrepetition purchaseQuestion 13.13.With reference to the chasm model, the term
visionaries refers to: (Points : 2)innovators.early majority.early adopters.late majority.Question 14.14.What type of competition can destroy entire
product categories when a major innovation occurs, so it requires attention,
especially for long-run planning? (Points : 2)Product formProduct categoryGenericBudgetQuestion 15.15.An analysis in which the strengths and
weaknesses of competitors and their current and likely future strategies are
examined is known as competitor analysis. (Points : 2)TrueFalseQuestion 16.16.According to the needs hierarchy theory,
________ needs are based on job security and financial security. (Points : 2)physiologicalsafetyegosocialQuestion 17.17.John is a Marketing Manager for Kaplan Soda
Inc. He is making decisions about which customer groups his company will pursue
for a particular brand or product line. What is this commonly referred to in
marketing? (Points : 2)product segmentationperpetual maptarget marketingmarket segmentationQuestion 18.18.Michael is a marketing manager for a home
repair organization. He is trying to make a decision on a supplier. Which of
the following influences the decision about which supplier is chosen? (Points :
2)the initiatorthe influencerthe deciderthe purchaserQuestion 19.19.In technology-based markets, the marketing
manager must understand who the different customers that will purchase the
product at the introductory stage of the product life cycle and who will
purchase the product as it matures. According to Everett Rogers, which of the
following types of customers will be the first to buy the product? (Points : 2)early adoptersearly majorityinnovatorslaggardsQuestion 20.20.The concept of segmentation is important
because it implies an understanding that customers are homogeneous. (Points :
2)TrueFalsequiz 9Which of the following is true regarding television
advertising?: It is good for factual (informational) copy.It is the best medium for action and image advertising.It is easy to narrowly target an audience with the help of
television advertising.

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