Explain how the study of larger organizations has contributed to the research of Entrepreneurial Marketing and the concept of entrepreneurship.

Explain how the study of larger organizations has contributed to the research of Entrepreneurial Marketing and the concept of entrepreneurship.

Then, using a large organization in either the public, private or voluntary sector of your own choice, critically analyse and discuss whether or not, and how far, aspects of entrepreneurial marketing is carried out in this case study firm.

Conclude by presenting the potential benefits which would arise from a new or continued focus of such a strategy. (Here you may choose to discuss aspects such as relationships and customer value, entrepreneurial marketing techniques and methods, driving innovation, etc.)

You are expected to critically analyze and discuss EM theories, concepts and models and apply them to a case study organization or company, using academic referencing.