Explain what should be done, by whom and by when

Synopsis/Executive Summary
•  Outline the purpose of the case study
•  Describe the field of research – this is usually an overview of the company
•  Outline the issues and findings of the case study without the specific details
•  Identify the theory that will be used.
•  Here, the reader should be able to get a clear picture of the essential contents of the study.
•  Note any assumptions made (you may not have all  the information you’d like so some assumptions
may be necessary eg: “It has been assumed that…”,  “Assuming that it takes half an hour to read
one document…”)
•  Identify the problems found in the case.  Each analysis of a problem should be supported by facts
given in the case together with the relevant theory and course concepts. Here, it is important to
search for the underlying problems for example: cross-cultural conflict may be only a symptom of the
underlying problem of inadequate policies and practices within the company.
•  This section is often divided into sub-sections, one for each problem.
•  Summarise the major problem/s
•  Identify alternative solutions to this/these major problem/s (there is likely to be more than one
solution per problem)
•  Briefly outline each alternative solution and then evaluate it in terms of its advantages and
•  No need to refer to theory or coursework here.
•  Sum up the main points from the findings and discussion
•  Choose which of the alternative solutions should be adopted
•  Briefly justify your choice explaining how it will solve the major problem/s
•  This should be written in a forceful style as this section is intended to be persuasive
•  Here integration of theory and coursework is appropriate
•  Explain what should be done, by whom and by when
•  If appropriate include a rough estimate of costs (both financial and time).
•  Make sure all references are sited correctly
Appendices (if any)
•  Note any original data that relates to the study but which would have interrupted the flow of the main

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