Explain why you placed each competitor on its particular spot on the map.

Select a company currently experiencing marketing changes and prepare 10 minutes oral presentation. Create up to 10 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix & perceptual mapping.

Each of the four P’s should be addressed on its own slide. -Product -Price -Place (distribution) -Promotion (advertised)
The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry.
Explain why you placed each competitor on its particular spot on the map. MUST HAVE SPEAKER NOTES!!!!!

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