Explore STV Group’s reasons for pursuing a strategy of becoming more local

The case study materials on STV Group plc and the questions should be read in 15 minutes.
FIRST SECTION
Respond to ALL inquiries.
1. Examine the rationale behind STV Group’s decision to pursue a localization strategy.
2. Examine the significance of developing digital media to STV Group using examples from the Case Study.
3. Consider the benefits and drawbacks of partnerships and joint ventures with other businesses, such as Kinetic Content, for STV Group.
4. Evaluate how the STV Group’s approach to employee relations has aided in the creation of a loyal workforce.
5. Describe the reasoning behind STV Group’s decision to leave the Network using force field analysis.
6. Talk about the value of STV Group’s corporate social responsibility policy using examples from the case study.
7. Describe how STV Group might gauge its success using examples from the case study.
8. Outline for STV Group the benefits and drawbacks of selling up its non-core operations.