Fifteen to 20 significant factors that affect the industry and the organization, including both opportunities and threats, are listed.

EXTERNAL ASSESSMENT 1. External Audit/Assessment This paper already have economic ,social, cultural, demographic, and environmental, political, governmental, and legal, technological, and competitive. But I need to add and write about two more point ___ The assessment evaluates and discusses the strategic implications of the above conditions and/or trends for the organization’s industry. ___ The assessment draws heavily on outside research on the industry. Second EFE matrix ___ Fifteen to 20 significant factors that affect the industry and the organization, including both opportunities and threats, are listed. ___ Opportunities and threats are clear and unambiguous. In particular, the opportunities listed are really opportunities and the threats listed are really threats. ___ The opportunities and threats are consistent with information identified in the external audit/assessment. ___ Weights and ratings used in the analysis are justified. ___ The EFE is technically correct with respect to weights, ratings, and weighted scores. ___ The results and implications of the EFE matrix analysis are briefly discussed. Third CPM matrix ___ The CPM includes the organization and at least two of its major competitors. ___ Eight to 14 appropriate critical success factors are listed. ___ Critical success factors are appropriately weighted, rated, and scored. ___ Weights and ratings used in the analysis are justified. ___ The information in the CPM harmonizes with the competitive analysis portion of the external audit/assessment. ___ Results are discussed and significant conclusions are drawn. Fourth IFE matrix ___ Ten to 20 of the organization’s significant strengths and weakness are listed. ___ Strengths and weaknesses are clear and unambiguous. In particular, the strengths listed are really strengths and the weaknesses listed are really weaknesses. ___ The strengths and weaknesses are consistent with, and emerge from, the key internal forces and financial ratio analyses. ___ The results of the financial ratio analysis are explicitly included in the IFE matrix analysis. ___ The IFE is technically correct with respect to weights, ratings, weighted scores, e.g., strengths are rated as œ4 or œ3 and weaknesses are rated as œ2 or œ1. ___ Weights and ratings are justified. ___ The results and implications of the analysis are briefly discussed. Fifth 2. Key Internal Forces this paper has ___The most important strengths and weaknesses are identified but need to add these 2 point ___ The assessment evaluates and discusses the strategic implications of the above strengths and weaknesses for the organization ___ The assessment draws heavily, though not exclusively, on outside research on the organization.

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