Final Service Management Assignment

BBA223-ONL01457 SERVICE management


FINAL Assignment:


Final Service Management Assignment


Strategic Service Vision report (Individual)


Many organisations face choices regarding the types of services they   wish to offer and to whom, and the operational procedures they employ. Strategic Frameworks are sometimes used to assist in these decisions. Using your company’s strategic service vision as a template and relevant strategic service management frameworks, provide an overview of your organisation, its ‘target market segments’ and its service concept’. In addition to the above, the following questions should be addressed:

  • Outline your core and peripheral services that make up the bundle of services you will offer to your customers.
  • Provide a description of the proposed servicescape.
  • The service sector is now a key generator of economic prosperity in many countries. However, changes in the context in which businesses operate are having an impact on their ability to provide this economic wealth. Using online articles and newspieces published in the past three years, identify three current issues that would impact on your specific organisation. You will need to include evidence of these in your bibliography.
  • Using a range of sources of information, including both media articles and academic literature as supporting evidence, identify and evaluate four factors that you think will impact on your business in the future


Guidelines to your Strategic Service Vision report


This assessment is designed as an experiential learning exercise by having you apply theoretical concepts to a potential real-world situation in a critical manner. You should adopt the mindset of real business owner/investor for the organisation you have selected to base your report on.

Your strategic service vision report must be presented using academic report format. It should conform to the following format and should also include a professionally laid out the table of contents prior to the executive summary.


Important: In order to determine the service strategy, you should define the purpose, objectives and scope of service strategy and explain the value service strategy provides to the business. Describe value creation through the services portfolio-both core and peripheral. Please use Michael Porter’s competitive strategies framework to explain the service provider’s market positioning and value proposition.


Executive summary (This does not count towards the word count of the report).

Section one – Introduction

Section two– Organization Overview (Core and Peripheral Services and relevant Servicespace-both physical and digital)

Section three – Target market segments

Section four – Current and future implications (Important analytical part)

Section five – Service concept

Section six– Conclusion

Reference list


  • Sections 2, 3 and 5 should utilise strategic service management frameworks


Word count: 2,000 words










  • Word count: 2,000words; Cover page, Table of Contents, Bibliography and Annexes are excluded of the total wordcount.
  • Font: Arial 12 pts.
  • The in-text references and the bibliography have to be in the Harvard citation style. This includes also for graphic images, tables and photos taken from other sources.

Thank you.




The work must be on one single Word.docx document and must be uploaded on the appropriate Turnitin folder created by the course Faculty Member on Moodle.


The title of the student’s submitted file should contain the following information:

– Name of this course

– Name of the Faculty Member / Teacher

– Student’s full Name

– Student ID number

– Title of this assignment (Mid-Term / Final)


Release Date: As of Week 2.

Submission Deadline: At the latest on Friday, March 19th.


Weight: This task contributes 40% to your total grade for this course.





(Grading matrix/rubric next page)





  Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge & Understanding (20%) Student demonstrates excellent understanding of the task, the key concepts, applies theory where useful or necessary, and uses vocabulary in an entirely appropriate manner. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student understands the task and provides minimum conceptual and theoretical support, and uses only some of the relevant vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%) Student applies fully relevant knowledge from the topics delivered in class. Student applies mostly relevant knowledge from the topics delivered in class. Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. Student applies little relevant knowledge from the topics delivered in class. Misunderstanding is evident.
Critical Thinking (30%) Student critically assesses in excellent ways, drawing insightful conclusions based on readings from relevant authors.  Student also makes clear and correct citations and uses the Harvard referencing method correctly. Student critically assesses in good ways, drawing conclusions from relevant authors and references.  Student knows how to use  the Harvard referencing method correctly. Student provides some insights but stays on the surface of the topic. References may not be relevant. Student shows little or no critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%) Student communicates their ideas very well organized and extremely clearly and concisely, respecting word count, grammar and spellcheck. Student communicates their ideas in an organized manner and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.




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