Find an article from an online source, current periodical, newspaper or reference source from the last 12 months of publication, which incorporates discussion of/or application of material covered in the assigned cluster of chapter readings
Find an article from an online source, current periodical, newspaper or reference source from the last 12 months of publication, which incorporates discussion of/or application of material covered in the assigned cluster of chapter readings.
List five (5) key concepts covered in the chapter readings of the cluster, that are also discussed in the article.
Give complete reference of the resource.
Prepare a maximum one page review
ARTICLE REVIEW FORMAT
(Attach Completed Cover Sheet for Each Cluster)
STUDENT NAME: ________________________________________________
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Order Paper NowCOURSE & SECTION #: ________________________________________________
CLUSTER # ________________________________________________
ARTICLE TITLE: ________________________________________________
AUTHOR: ________________________________________________
PUBLICATION: ________________________________________________
DATE: ________________________________________________
PAGE #: ________________________________________________
LIST 5 KEY CONCEPTS FROM THE ASSIGNED CHAPTERS THAT ARE COVERED IN THE ARTICLE:
1.Retailing and Wholesaling
2.Integrated Marking Communications and Direct Marketing
3.Advertising, Sales Promotion, and Public Relations
4.
5.
SUMMARY OF ARTICLE: