HEALTHCARE ORGANIZATION IN A MARKETING PLAN
CONDUCT A SWOT ANALYSIS DISCUSSING THE STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS OF THE HEALTHCARE ORGANIZATION IN A MARKETING PLAN. THE ANALYSIS SHOULD INCLUDE THE FOLLOWING FOUR COMPONENTS: STRENGTHS-AN ORGANIZATIONS RESOURCES AND CAPABILITIES THAT CAN BE USED AS A BASIS FOR DEVELOPING A COMPETITIVE ADVANTAGE. WEAKNESSES-INTERNAL ATTRIBUTES THAT THE ORGANIZATION MIGHT STRUGGLE. THE ABSENCE OF CETAIN STRENGTHS MAY BE VIEWED AS WEAKNESSES. OPPORTUNITIES-EXTERNAL CONDITIONS THAT MAY REVEAL CERTAIN NEW OPPORTUNITIES ON PROFIT AND GROWTH. THREATS-FACTO