How did red bull ‘position their product/brand?5

1. Define strategic planning. Discuss the steps involved in the strategic planning process.2. What are the problems that can invalidate test marketing study results3. Many students in a junior high school wear the same style of shoes to school each day. From the marketing perspective, why are these students conforming to a similar style?4. Read case 13: RED BULL Describe how Red Bull segmented the U.S. population. What type of segmentation approach is this? How did red bull ‘position” their product/brand?5. Using a well known brand explain the concept of “Product mix”. Cite examples of product lines, width and depth.1. Define strategic planning. Discuss the steps involved in the strategic planning process.2. What are the problems that can invalidate test marketing study results3. Many students in a junior high school wear the same style of shoes to school each day. From the marketing perspective, why are these students conforming to a similar style?4. Read case 13: RED BULL Describe how Red Bull segmented the U.S. population. What type of segmentation approach is this? How did red bull ‘position” their product/brand?5. Using a well known brand explain the concept of “Product mix”. Cite examples of product lines, width and depth.

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