How does this make you look at your use of social media?

Read the Article at Forbes.com (http://www.forbes.com/sites/onmarketing/2012/06/28/social-media-and-the-big-data-explosion) Conduct Research about Big Data and social media.
What does the article say about social media and big data?
What are the pros?
What are the challenges?
How can a company or nonprofit make social media data actionable?
How can you as an individual make social media work for your job search or reputation?
What job opportunities have developed as a result of the need to understand and use social media data?
How does this make you look at your use of social media?
Follow a company that you would like to work for, or would be of benefit to you and your future career on Twitter. Retweet something they have tweeted.
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