How is the information useful in general?

T&P Fashion Shops is a new chain that operates 10 stores in major malls throughout the United States. Each store manager is responsible for preparing a flexible budget for the store. T&P headquarters accumulates and analyzes the information for each store and in the aggregate.
Below follows some cost estimates for the Houston store.
T&P Fashions
Flexible Budget Information
Expense Fixed Variable
Cost of sales $210,000 40% $740,000
Management 27,000 12% 186,000
Shop assistants 162,000 8% 268,000
Rent 13,200 5% 54,450
Utilities 34,800 34,800
$447,000 $1,283,250
Additional information
• The sales forecast for the year is $1,400,000.
• Variable expenses are based on revenues. Do note that percentage clause for rent only kicks in above $500,000 in sales.
• Other expenses are all specific to this store. Headquarters pay for marketing and corporate overhead expenses.
• T&P wants to see a flexible budget based on the sales forecast, including estimates for sales being 10% below budget and 10% above budget.
Actual results
T&P Fashions
Actual Results from Operations
Revenues $1,325,000
Cost of sales 790,000
Management 208,000
Shop assistants 230,000
Rent 58,200
Utilities 31,000
Operating profit $7,800
Part 1: Computations (use Excel)
• Prepare a flexible budget in good format.
• Compute the flexible variances and indicate whether favorable or unfavorable.
• Headquarters are contemplating charging each store a 5% marketing expense based on sales. How will that affect the operating profit of the store and the money available for managerial bonuses based on actual results for the past year? Summarize the information in the table.
Part 2: Memo (use Word)
Write a 4- or 5-paragraph memo to the division manager explaining the flexible budget variances; how to interpret the information; and what action, if any to take. Comment on the 5% marketing proposal too. Start with an introduction and end with a recommendation. Each of the four or five paragraphs should have a heading.
Part 3: Short Essay (use Word) Start with an introduction and end with a summary or conclusion. Use headings.
• Discuss how to interpret static and flexible budget variances. How is the information useful in general?
• What are the benefits of variance analysis? How can such analysis be detrimental rather than beneficial to the organization?

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