How might Anthony’s Orchard’s use market research in the future to improve profits.

The first three questions this week are based on the company within the following link:
https://mym.cdn.laureate-media.com/2dett4d/UofLiverpool/KMGT/0675/04/mm/anthonys_orchard_website/index.html
Same format as usual, 340 words per answer with 2 references
1. How can Anthony’s Orchard’s improve its marketing communications through market research and data?
2. How can Anthony’s Orchard forecast demand and the wants of the client for its products through market research?
3. How might Anthony’s Orchard’s use market research in the future to improve profits.
The remaining question is not linked to the above questions:
1. Give an example regarding a new method for market research data collection and demand forecasting. (The method and then a new company that is using it)
Attached is the weeks overview for context understanding, please include the main areas covered in the attached document, the professor likes to see them incorporated

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