Identify and explain the boundaries of branding.

How

does the American Marketing Association define a brand and why is a strong

brand important?

 

92. Ralph

and Marie are buying Lisette, their 16 year-old daughter, her first car.

Consider the product experience from the parent’s point of view and Lisette’s

point of view. Why is this perspective important to marketers?

 

93. Define

product. What is the difference between product and product item?

 

94. Identify

and explain the boundaries of branding.

 

95. Define

brand equity according to David Aaker and list the corresponding

dimensions.

 

96. What

are the implications of the dimensions of brand equity for marketing

managers?

 

97. What

is an essential benefit? List five products and their essential benefits.

 

98. How

do the essential benefit and the core product relate? Why is this

important?

 

99. What

is an enhanced product? Give an example.

 

100. Explain

the advantages and disadvantages of both stand-alone and family branding. Give

examples of companies that use each method. 91. How

does the American Marketing Association define a brand and why is a strong

brand important?

 

92. Ralph

and Marie are buying Lisette, their 16 year-old daughter, her first car.

Consider the product experience from the parent’s point of view and Lisette’s

point of view. Why is this perspective important to marketers?

 

93. Define

product. What is the difference between product and product item?

 

94. Identify

and explain the boundaries of branding.

 

95. Define

brand equity according to David Aaker and list the corresponding

dimensions.

 

96. What

are the implications of the dimensions of brand equity for marketing

managers?

 

97. What

is an essential benefit? List five products and their essential benefits.

 

98. How

do the essential benefit and the core product relate? Why is this

important?

 

99. What

is an enhanced product? Give an example.

 

100. Explain

the advantages and disadvantages of both stand-alone and family branding. Give

examples of companies that use each method.

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