Is it ethical to access to “free online content, such as music, why, why not?

What is online value chain? Explain the online value chain for Radiohead (based on the case study) from production of content to delivery.
2- Compare online value chain and traditional value chain.
3- Critically analyse online value chain’s impact on Radiohead’s pricing strategy, and the ensuing implications for customers.
4- Is it ethical to access to “free” online content, such as music, why, why not?
5- If you were the marketing manager, what would your pricing strategy would be for Radiohead’s next album and why?

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