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Media Marketing HOMEWORK Assignment from class 9/5/19, TARGET MARKETING In class, each student received a company/product/brand. You are to, to the best of your abilities, determine “well targeted audience” to advertise this product or brand to. You should determine who is the most likely customer, then create a profile to reach more, including several demographics, geographics, psychographics, technographics, and buyer behavior. To help you gather data and determine a well targeted audience, look to see where they are currently advertising, who their direct competitors are targeting, and see if you can identify patterns.

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