Marketing Management – Week 6

I’m working on a Management exercise and need support.

Question 1: Reflect on the assigned ppt for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to the following question:

Some companies have traditionally been known for their excellence in tangibles, e.g., Xerox in copiers, IBM in computers, who now describe themselves as primarily service companies. Do you agree? What does it take for a company to declare itself as a service organization (e.g., a percentage of business, a certain strategy or mission)? What would it take for you to believe such a claim?

Question 2: Find a company offering different products and discuss what the company did to retain its customers under particular circumstances.

Question 1 should be 2 page paper and question 2 should be 1 page paper. Your paper should be in APA format (including Times New Roman with font size 12 and double spaced).APA formatting and citation should be used. NO PLAGIARISM.

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