mcdonalds restaurant chain

In a comprehensive paper, assess and present the following in relation to a large restaurant chain (Outback, Fridays, Taco Bell, Olive Garden, etc.) with which you are familiar or would like to learn more about:

Begin with an introduction to what your paper is going to cover.
Provide a brief overview of the restaurant chain to provide perspective and scope to your final project.
Explain the mission and vision of the company. Discuss what their primary business is, and where they believe their future direction lies.
Explain the history of the company.
Assess their competitive advantage (what they do better than any other company; what makes them unique in the restaurant chain industry).
Assess the future of the industry. How do you foresee the restaurant chain industry changing in the future, including the growth of more specialized restaurants?
Based on your understanding of the restaurant chain, the industry, and its future, offer 3-4 strategies that you would propose the restaurant chain follow in order to not only remain competitive in its future market but to garner greater market share. Additionally, present the implications for management/leadership for such strategies.
End the paper with a conclusion.
Your final deliverable should be 8-10 pages in length (excluding cover page and references) and formatted according to APA guidelines. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of six credible, academic or professional references beyond the text or other


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