MODULE 2- CASE

Module 2- Case

 

You will be advising a corporation on what distribution strategy to use in a variety of scenarios for this project. Think about the advantages and disadvantages of each sort of distribution method in the circumstances listed below. Both Richardson and Gosnay (2010) and Paley (2007) provide in-depth analyses of the benefits and drawbacks of extensive, intensive, and exclusive distribution, as well as recommendations for choosing between an indirect or direct distribution strategy. Be careful to incorporate both of these readings into your response. But instead of just summarizing these two readings, incorporate their ideas into your suggestions.

Write a four- to five-page report outlining your recommendations for distribution strategy for the ensuing scenarios after carefully reviewing the background readings.

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1. You recently created a shampoo that is among the best on the market and of the highest caliber. However, it is incredibly pricey, and you want to sell each bottle for $250. It will only be affordable to people with really high incomes, and you plan on it being a very prestigious product that models and actors will use. Which distribution strategy is better, direct or indirect? Should you choose an exclusive, selective, or intense distribution strategy? Make sure to include references to Richardson and Gosnay (2010) and Paley (2007) in your justification.
2. You’ve established a brand-new business that produces laptop computers at incredibly low prices. Although laptops are not particularly elegant, consumers may nevertheless use them to carry out simple tasks like browsing the internet or using Word and Excel. You want to reach the broadest market possible and want to sell the laptops for $150. Which distribution strategy is better, direct or indirect? Should you choose an exclusive, selective, or intense distribution strategy? Make sure to include references to Richardson and Gosnay (2010) and Paley (2007) in your justification.
3. You’ve established a business that enables customers to create their own clothing. Customers can design patterns on their computers, select fabrics, and have shirts, coats, and other apparel items made to their specifications using your online technology. After that, the designs are given to a specialized factory that produces the garments. Which distribution strategy is better, direct or indirect? Should you choose an exclusive, selective, or intense distribution strategy? Make sure to include references to Richardson and Gosnay (2010) and Paley (2007) in your justification.

 

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