Option #1: Local Event Planning for Social Change
You are a corporate event planner for Creative Inc., a U.S.-based company in your city (you decide the city and state). Your task is to come up with a corporate event that promotes your organizationâ€™s civic agenda that will ultimately result in a societal change.
Your goal as an event planner is to educate, persuade, promote, and produce social change among stakeholders of your organization. Your task for this Portfolio Project Milestone is to write the following:
Provide a brief description of Creative, Inc., the civic agenda, and the resulting societal change desired.
Identify a corporate event that promotes the civic agenda. Explain your choice. Select and reference one of the theories presented in Public Communication Campaigns, Part III. Theory Foundation that will guide your planning process.
Identify the audience for the event.
List several specific social change goals for the event.
Explain in 2-3 paragraphs your preliminary ideas for planning the event.
Review the Module 4 Portfolio Project Milestone Rubric for full details on how you will be graded on this assignment. Use the library resource guide (Links to an external site.) to support your efforts.
Your paper should be 2-3 pages in length (not including the title or reference page) and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.
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