PREPARE A REPORT ON THE SIZE, LOCATION, PURCHASING POWER, AND MARKET POTENTIAL FOR THE THREE LARGEST MINORITY TARGET MARKETS IN THE COUNTRY—HISPANIC AMERICANS, AFRICAN AMERICANS, AND ASIAN AMERICANS.

Prepare a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.

Order Specifications
To get all the data you require for each market, you will need to consult multiple sources. For each market, I’ve listed all the details you need to include below. To assist you in organizing the paper, I have also included a template. At the end of the work, include a bibliography and make sure to cite all information that is not widely known.

The first page of your paper must have the following information in the upper left or right corner:

you, please
(MKTG 310) is the class reference number.
Date of the Paper Paper Title Extra Instructions

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Utilize the given template.
Before your response, place a heading after each question.
Cite your sources.
There are two spacing options for paper.
You will immediately lose 10% of the assignment’s points if your paper does not contain the aforementioned content in the required format.

Introduction to the Paper
Part 1: Three summaries of the target market (66 total points)
Hispanic, African, and Asian Americans will each receive one.

Total population in the United States as a percentage
the growth rate
average size of a household
average age of college graduates
levels of median or average income
metro, state, etc., geographical location(s).
Brands that each group purchases in greater quantities than the average
Determine which products each group uses more frequently than average.
How to use the best media to reach each group
Business potential summaries in Part 2 (12 total points)
Write a minimum of two, but no more than four, paragraphs evaluating and summarizing the overall business potential of each target group in the United States. This is not intended to be an analysis that is “marketer” or “industry” specific. To analyze for the entire United States is the goal.

Citations in the Literature (7 total points)
Bibliography
proper citation of sources

 

 

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